Ethiopia is setting an ambitious path for its tourism industry as it looks ahead to 2025. With its historic churches, breathtaking mountains, and rich cultural diversity, the country is now focused on improving its infrastructure, increasing travel options, and reestablishing itself as one of Africa’s premier vacation spots.
Over the past decade, Ethiopia's tourism sector has encountered a variety of challenges, including inadequate infrastructure, security concerns, and limited international visibility. In response to these obstacles, the Ethiopian Ministry of Tourism has implemented a comprehensive reform program aimed at revitalizing the industry.